i-ADDICTION
2013 德國紅點設計 傳達設計類 紅點獎
Design / Jin-An,Chung Junkai Lin
Art Direction / Chang-Jang Lin , Rung Tsau , Shih Mou Kuo
隨著科技的進步，人們對於網路的依賴性過高， 美國將網路成癮症(Internet addiction disorder，縮寫作IAD)納入精神疾病。標語「i-ADDICTION」,利用使用率最高的「i-phone」產品與「我已經成癮」意義做結合。想表達，科技縮短了彼此間的距離，但人們過度使用，卻在「同一個時間空間」裡，被鎖在自己的世界裡。
With the advancement of technology, it is not too much to say that network-dependents are on the rise.
According to the medical statement in the United States,the authorities concerned has classified IAD (Internet Addiction Disorder) into mental illness.
The slogan "i-ADDICTION," which I highlight the striking combination between the highest utilization rate "i-phone" and the meaning of "I have addicted to i-phone."
The slogan "i-ADDICTION," which I would like to present to you is ：Even though the technology has shortened the distance between each other, yet we’ll be kidnapped by 3C (computer, communication and consumer-electronis) and locked in its own world in the same time-space if we use it excessively and unwisely.
